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Assignment 2 : A Comparative Analysis of 2 Business of Similar Industry in Different Geographical Locations

 

After our research, we found out that cendol stall are a recent and blooming trade. We have chosen Teo Chew Cendol from Penang, George Town and also Cendol & Rojak Bandar Bukit Tinggi in Klang. Both cendol shops have similar characteristics of owning a personal secret recipe to making the cendol.

Malaysia doesn’t have 4 seasons compared to other country due to our country lays on the equator line, which have wet or dry season only. In Malaysia the average temperature is around 32 to 33 degree Celsius and this concluded that the weather in Malaysia is extremely hot. So, Malaysian love cendol or ais kacang, it helps quench down their thirst. Today, the cendol business had been widely known and can be found around Malaysia.

 

This business or dessert dish is loved by all, including children, teenagers and even old people. There are no age restrictions towards the sweet taste of cendol. That’s why this product is highly demanded in the market. This kind of business doesn’t need a lot of capital to start off a new business so this business has fewer barriers to entry for new business.

 

Cendol originated from Indonesia but became popular in Malaysia, Singapore and even in Thailand. There are countless of stall all over the states in Malaysia or even near your neighborhood. Having a few cendol stalls located at a very populated area makes it very convenient for consumer to get this product. As a tourist in Malaysia, cendol is a must try dessert. Nowadays, cendol stalls are increasingly popular as they provide a good taste and cold drinks under the hot sun. 

Here is our presentation slides.

Here is our interview video.

Through this assignment, we embarked on a memorable adventure together. Our urge to learn and explore was stimulated. We developed a deeper insight about the cendul stall and learnt about the business strategies implemented by these stalls.

 

Besides from that, our team tried our best to make our presented data as intriguing as possible by making it more pictorial, illustrated and diagrammatic rather than just bombarding texts. We are delighted that Ms Cassandra liked our strategy.

2014 BY TAN WUI XIANG  ALL RIGHTS RESERVED

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